Storytelling has a direct result on building transit that could compete with cars

I recently wrote an article on Mobility Lab calling for transit agencies to launch a full-on effort to make commercials for transit that are as enticing as the many excellent car commercials that the auto industry has been pumping out for decades.

As a communications professional, it's often difficult to show exact influence and results of the blogs, videos, tweets, and other materials we create. But when The Rapidian, Grand Rapid's local citizen-run newspaper, published an article this week, Mobility Lab can be proud to see that our advocacy has had a direct success.

Brittany Schlacter leads off her article this way:

Paul Mackie, one of the nation’s foremost mass transit bloggers and the communications director of the Virginia-based nonprofit research organization Mobility Lab, recently posed this challenge to America’s public transportation industry’s leaders:

“Where are the Super Bowl-esque ads about public transportation? Where are all the transit ads representing freedom to explore and observe, safety, good health, cost savings, sustainability, community, patriotism, and happiness? Transit communications needs to catch up if transit and alternate modes ever hope to catch on.”

At The Rapid, we have embraced Mackie’s challenge. We are launching a new campaign that informs the Greater Grand Rapids region about the merits of public transportation through simple, powerful, consistent and, most importantly, positive messages about the experience.

Transit communications needs to catch up if transit ever hopes to catch on. The Rapid presents a start.

Taking Grand Rapids By Bike, Bus, and Beer

I flew in late Sunday night for a quick few days in Grand Rapids, Michigan at the Center for Transportation Excellence conference on how to do better outreach for transit policy.

My presentation on "Telling Better Stories About Public Transportation" went well and I got lots of nice compliments and thanks for suggesting ways for the industry to improve in this area.

I didn't get much free time, but I was able to tour the city by bike for $15 for a couple hours, thanks to the Central District Cyclery.

I took a nice, easy ride is out of downtown and up Cherry Street to the popular neighborhoods of East Hills and Eastown. Then it was back to south of downtown to The Rapid bus station and across the river around the Gerald Ford Museum.

Ford is the most famous person from Grand Rapids (with boxer Floyd Mayweather, Red Hot Chili Pepper Anthony Kiedis, and Al Green ranking not far behind). Signs of Ford are everywhere, from the name of the international airport to the Ford Museum, where he and Betty are buried.

My meal last night was at a place called HopCat (bathroom art pictured) that the respected Beer Advocate calls the third-best beer bar in the world. They had "Crack Fries" and draft Founders beer, which is one of my favorites and is brewed here in this metro area of 1 million people (the country's 52nd-biggest metro area)! In fact, it's the biggest city behind Detroit in Michigan.

Some other Grand Rapids' facts. The city loves its nicknames. It goes by Beer City USA, Furniture City, and River City, named after the rapid-flowing afore-mentioned Grand River that runs past my Amway Grand Plaza Hotel (dedicated to all the Amway employees of the world!).

The hotel (pictured behind me and my bike helmet) is a grand dame, having once been ranked one of the world's finest hotels. It's massive and confusing and my room is very Mad Men-era feeling.

A few other things to recommend about Grand Rapids:

• it has one of the best comic-book stores I've ever seen, called Vault of Midnight
• some of the murals around town are great, and 
• the swing-dancing club that filled the city square with college kids one evening.